Sascha Alavi
Professorship:
Marketing, 1 November 2025
Department:
Business and Economics
Studies and Doctorate:
- 2016: Habilitation in Economics, Ruhr University Bochum
- 2013: Doctorate in Economics, Ruhr University Bochum
- 2009: Diploma in Business Administration, University of Mannheim

Stages:
- 2023–2025: Professor of Marketing and Innovation, Carl von Ossietzky University of Oldenburg
- 2017–2023: Professor of Marketing and Sales Management, Ruhr University Bochum
- 2016–2017: Assistant Professor of Marketing, University of Lausanne, Switzerland
Focus in research:
- Digital Marketing, Artificial Intelligence in Marketing
- Customer Relationship Management
- Sustainable Business Processes
- B2B and Industrial Marketing
Awards:
- Ranked among the Top 3 Researchers in Business Administration in the DACH Region, Wirtschaftswoche Ranking 2020–2025
- Best Reviewer Award 2024, Journal of the Academy of Marketing Science
- Rigor & Relevance Research Award 2023, Swiss Academy of Marketing Science


![[Translate to English:] Partner Four hands are holding the green logo of TU Dortmund University](/storages/tu_website/_processed_/1/d/csm_Partner_Nicole_Rechmann_KW_670eba0154.jpg)




![[Translate to English:] Forschung An apparatus with tubes in a laboratory](/storages/tu_website/_processed_/0/c/csm_Forschung_Juergen_Huhn_4fa3153b51.jpg)
![[Translate to English:] Studium Five students are sitting in a lecture hall. They are talking to each other.](/storages/tu_website/_processed_/c/9/csm_Studium_FelixSchmale_dbdbfb0dd7.jpg)




