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Sascha Alavi

Professorship:

Marketing, 1 November 2025

Department:

Business and Economics

Studies, Doctorate and Postdoctoral Lecture Qualification (Habilitation):

  • 2016: Habilitation in Economics, Ruhr University Bochum
  • 2013: Doctorate in Economics, Ruhr University Bochum
  • 2009: Diploma in Business Administration, University of Mannheim
Portrait photo of Prof. Sascha Alavi: Prof. Alavi is wearing a dark suit and standing with his hands folded in front of a staircase. © Martina Hengesbach​/​TU Dortmund

Stages:

  • 2023–2025: Professor of Marketing and Innovation, Carl von Ossietzky University of Oldenburg
  • 2017–2023: Professor of Marketing and Sales Management, Ruhr University Bochum
  • 2016–2017: Assistant Professor of Marketing, University of Lausanne, Switzerland

Focus in research:

  • Digital Marketing, Artificial Intelligence in Marketing
  • Customer Relationship Management
  • Sustainable Business Processes
  • B2B and Industrial Marketing

Awards:

  • 2nd place in the research ranking for economists under 40 in Germany, Austria, and Switzerland from 2020 to 2024, WirtschaftsWoche ranking 2025
  • 12th place in the ranking of the most research-intensive economists in Germany, Austria, and Switzerland from 2020 to 2024, WirtschaftsWoche ranking 2025
  • Best Reviewer Award 2024, Journal of the Academy of Marketing Science
  • Rigor & Relevance Research Award 2023, Swiss Academy of Marketing Science